BMW PRESENTS THE ULTIMATE PERFORMANCE
You may be aware that there’s going to be quite a big sporting event taking place in London this summer. And as a big supporter of the GB team, BMW enjoys a special relationship with a number of the...
View ArticleQ&A WITH… ROBIN WIGHT
Earlier this week Robin Wight was paid a visit by Creativebrief’s founder and chairman Tom Holmes, who did an expert job in grilling him on subjects ranging from his friendship with Richard Dawkins to...
View ArticleTHE BAD SHOW
Here’s a quick piece of advice for Channel 4 executives: If you want to stay cheerful this week, it might be best to avoid typing the words “Mad Bad Ad Show” into Twitter. The reviews of the panel show...
View ArticleUSAIN BOLT WILL BE THE JONATHAN ROSS OF 2012
Usain Bolt: short, cropped hair, champion sprinter, middle name St. Leo, winner of three Olympic gold medals. Jonathan Ross: long, wavy hair, TV present, middle name Stephen, winner of three BAFTAs. An...
View ArticleNATIONWIDE GIVES PRODUCT PLACEMENT A HELPING HAND
It’s almost a year to the day that Rik Moore wrote excitedly about the impending introduction of Product Placement onto UK TV screens. Rik suggested that PP could bring a £125 million shot in the arm...
View ArticleQ&A WITH… EMI GAL
Emi Gal is one of those people you really want to dislike. He’s young, gifted and will no doubt become very, very rich. The 25-year-old Romanian – now living in Soho – is the founder of Brainient, an...
View ArticleTHE EVOLUTION OF THE INTERNET: GOOD NEWS FOR PEOPLE WITH FAULTY KEYBOARDS
Trace the evolution of online copy from websites through blogs to social networks to micro-blogging status updates and you see two changes. Updates get quicker, and shorter. You can’t get much shorter...
View ArticleBRAND ADVOCACY BEGINS RIGHT HERE
Brands are emotive, deep centred and, sometimes, complex things. Clients spend lots of money defining them. Planners drink gallons of strong coffee interpreting them. Creatives burn the midnight oil...
View ArticleWHAT FACEBOOK’S TIMELINE FOR PAGES MEANS FOR BRANDS & MARKETERS
Your brand will never look quite the same again on Facebook. At their February 29th fMC – a new conference just for brand marketers – Facebook announced the rollout of its Timeline for Pages product...
View ArticleTHE BIG FAT GYPSY CONTROVERSY
“I am not after 5 minutes of fame, what I am asking for is for you to put humans above ratings.” So ended Romany gypsy Pip McKenzie’s open letter to Channel 4, which took issue with the broadcaster’s...
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